Last updated: October 29, 2026

The best AI rank tracker for most people is the free Generative AI report in Google Search Console, followed by Otterly.AI ($29/month) for small sites and Peec AI ($95/month) for growing teams. If you already pay for Semrush, Ahrefs or SE Ranking, their AI add-ons are usually the cheapest upgrade. Enterprise brands that need every engine should look at Profound, Scrunch or AthenaHQ.

An AI rank tracker does not work like a Google rank tracker. There is no position 1 in ChatGPT. These tools send a list of prompts to AI engines on a schedule, read the answers, and record whether your brand was mentioned or your site was cited. That makes them useful, but it also means every number is a sample, not a census. Below we compare the main options on price, engine coverage and what you actually get for the money.

Quick picks

• Best free start: Google Search Console’s Generative AI report (real impression data)
• Best cheap tracker: Otterly.AI, from $29/month for 15 prompts
• Best for growing teams: Peec AI, from $95/month for 50 prompts on 3 engines
• Best value per prompt: LLMrefs, $79/month for 500 prompts (weekly)
• Best if you already use an SEO suite: Semrush AI Visibility, Ahrefs Brand Radar or SE Ranking’s AI add-on
• Best for enterprise coverage: Profound, Scrunch or AthenaHQ

AI rank tracker comparison table

Prices as listed in October 2026 by Mission Growth’s plan-by-plan comparison and Ainora’s verified pricing roundup. Semrush, SE Ranking, Profound, Otterly, Peec AI, Nightwatch and Rankscale were rechecked on their own pricing pages on October 29, 2026. Vendors change plans often, so confirm on the pricing page before you buy.

Only care about ChatGPT? See our dedicated ChatGPT rank tracker guide.

We recheck these prices every month in our AI Rank Tracker Price Index.

What an AI rank tracker actually measures

Traditional rank trackers check where a URL sits for a keyword. AI rank trackers answer a different question: when someone asks an AI engine about your topic, does the answer mention you, link to you, or recommend a competitor?

Most tools report some mix of four metrics:

• Mention rate: how often your brand appears in answers to your prompts.
• Citation rate: how often your pages are linked as a source.
• Share of voice: your mentions compared with competitors on the same prompts.
• Sentiment: whether the answer describes you positively, neutrally or negatively.

Two things are worth knowing before you trust the dashboard. First, AI answers change from run to run, so a single check means little. Look at trends over weeks. Second, tools choose prompts, not real users. Your numbers are only as good as the prompt list you give them, which is why the free Search Console data matters.

Start free: Google Search Console’s Generative AI report

Search Console now has a Generative AI report, listed under Performance in the left menu. It shows real impressions for your pages in Google’s AI features, by page, country and device. No paid tool can measure that directly. It doesn’t show queries, clicks or positions, and it combines AI Mode with AI Overviews. We walk through what it shows in our AI Mode tracking tool guide.

The other limit is coverage: it only covers Google, not ChatGPT, Perplexity or Gemini. Use it as your baseline, then add a paid tracker for the engines Google does not report on.

The best AI rank trackers, reviewed

1. Otterly.AI: best cheap AI rank tracker

Otterly starts at $29 a month for 15 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, with AI Mode, Gemini and Claude as paid add-ons. The interface is simple and the reports are easy to share. Fifteen prompts is tight, so pick the questions that matter most to your business.

2. Peec AI: best for growing teams

Peec AI’s Starter plan costs $95 a month for 50 prompts tracked daily on three engines you choose. It breaks down which sources each engine cites, which is useful for finding the pages AI trusts in your niche. Extra engines such as Claude, Grok and DeepSeek cost more.

3. LLMrefs: best value per prompt

LLMrefs offers a single $79 plan with 500 prompts reported weekly across the major engines, including AI Mode and AI Overviews. Weekly instead of daily checks are fine for most sites, and the prompt allowance is far larger than rivals at the same price.

4. Nightwatch: best for classic plus AI tracking

Nightwatch combines a traditional Google rank tracker with AI tracking for ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews. Plans start around €79 a month on yearly billing, with a free trial. It suits teams that want one tool for both kinds of rankings.

5. Rankscale: best for unusual engines

Rankscale’s Pro plan is $99 a month for 1,200 credits and covers engines many rivals skip, including DeepSeek, Grok and Mistral. If you need to track those platforms specifically, see our deeper guides to Grok rank tracking and DeepSeek SEO rank tracking.

6. Semrush AI Visibility Toolkit: best for Semrush users

Semrush’s AI toolkit tracks prompts in ChatGPT, Gemini, AI Overviews and AI Mode alongside your normal keyword data. Its SEO + AI Search Starter plan costs $199 a month for 500 keywords plus 50 daily AI prompts. It is the obvious choice if your team already lives in Semrush, less so as a standalone purchase.

7. SE Ranking: best for agencies on a budget

SE Ranking’s AI Search add-on costs $89 a month ($71.20 on annual billing) for 200 prompts across AI Overviews, AI Mode, Gemini and ChatGPT, on top of the $129 Core plan. On annual billing that’s about $174 a month combined, which is good value if you also use its SEO tools.

8. Ahrefs Brand Radar: best for Ahrefs users

Brand Radar adds AI mention and citation tracking to Ahrefs for ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode. Lower Ahrefs plans include only a handful of custom prompts, with larger packages sold separately. Its strength is Ahrefs’ huge existing query database, which shows where competitors appear without you writing every prompt.

9. Scrunch and AthenaHQ: best mid-market platforms

Scrunch starts at $250 a month and AthenaHQ at $295. Both are built for brand teams that need multiple seats, wider engine coverage and reporting for stakeholders. AthenaHQ covers the widest engine list, including Grok and Claude, while Scrunch focuses on prompt research and agency workflows.

10. Profound: best for enterprise

Profound is the platform large brands use for AI visibility, with crawler analytics and prompt-volume data on top of tracking. It now offers a free 7-day trial (50 prompts on ChatGPT, Gemini and AI Overviews), and paid plans are custom-priced enterprise packages. Overkill for small sites, but the most complete option for big budgets.

How to choose an AI rank tracker

1. Open Search Console’s Generative AI report first. It is free and shows real data.
2. List the 15–50 prompts that matter. Questions your customers actually ask, not just your keywords.
3. Pick the engines your audience uses. For most English-language sites that is ChatGPT, AI Overviews and AI Mode. Do not pay for engines you will never check.
4. Compare cost per prompt, not plan price. A $29 plan with 15 prompts can cost more per check than a $79 plan with 500.
5. Use the free trial on your real prompts. Check whether results match what you see when you ask the engines yourself.
6. Review trends monthly. AI answers vary run to run, so judge direction over weeks, not single checks.

Tracking is only half the job

A tracker tells you where you stand. Improving it comes from being cited: clear answers on your pages, original data, and mentions on sites AI engines trust. Our analysis of AI strategic visibility explains why counting citations alone undercounts your real presence, and our AI Overviews rank tracker guide goes deeper on Google-specific tools.

FAQs

What is an AI rank tracker?
A tool that sends prompts to AI engines like ChatGPT, Perplexity, Gemini and Google AI Mode, then records whether your brand is mentioned or your site is cited in the answers.

Is there a free AI rank tracker?
Yes. Google Search Console’s Generative AI report is free and shows real impressions from Google’s AI features. HubSpot’s AI Search Grader also gives a free one-off snapshot. For ongoing tracking across ChatGPT and other engines, paid tools start around $29 a month.

What is the best AI rank tracker for ChatGPT?
Otterly.AI and Peec AI are the most affordable dedicated options. If you already use Semrush or Ahrefs, their AI add-ons also track ChatGPT.

Can I track AI Mode and AI Overviews separately?
Yes. Many tools, including Peec AI, Nightwatch, SE Ranking and Ahrefs Brand Radar, report them as separate engines. Search Console, by contrast, combines AI Mode and AI Overviews in one report.

How accurate are AI rank trackers?
They are directional. AI answers change between runs and by location, so treat each result as a sample and watch trends over several weeks rather than single checks.

How much does an AI rank tracker cost?
From free (Search Console) to about $29–$100 a month for small-team tools, $250–$300 for mid-market platforms, and custom pricing for enterprise tools like Profound.

Part of our AI search visibility guide.